Lead Qualifier for a Marketing Agency
+18% Increase in Closed Deals in 45 Days
Overview
A digital marketing agency was struggling to keep up with inbound leads across forms, ads, and campaigns. The team needed a way to instantly qualify, follow up, and route high-intent leads to the right salespeople.
The Challenge
- Leads came in from multiple sources (forms, DMs, etc.)
- Manual review process led to slow replies
- Hot leads went cold before the team could respond
The Solution
- Smart Intake: Embedded forms qualified leads in real time
- Instant Follow-up: Personalized replies based on lead score
- Routing: Only qualified leads sent to the sales team
Results
- 3x faster response time
- 62% of leads qualified automatically
- 18% increase in closed deals
- Sales team only worked warm leads
Why It Worked
Automating lead qualification and early follow-up helped the team capture more high-quality leads and reduced admin work for closers.